Course Module for digital marketing
1. Introduction to Digital Marketing (Fundamental)
1.1 What is digital marketing?
1.2 Importance of digital marketing
1.3 Difference between traditional and digital marketing
1.4 Discuss the recent trends and current scenario of the industry
1.5 How digital marketing has been a tool of success for companies?
1.6 How to use digital marketing to increase sales
1.7 How to conduct a competitive analysis?
1.8 Case studies on digital marketing strategies
2. Website Planning and Creation (Mid-level)
2.1 How to create a website from scratch on WordPress?
2.2 The various elements and functions
2.3 How to add content, install, and activate plugins?
2.4 How to incorporate design elements into a website?
3. Search Engine Optimization (SEO)
3.1 How to rank websites first on SERP?
3.2 What are various search engines and their algorithms?
3.3 What are the different aspects of SEO?
3.4 Role of Keywords
4. Search Engine Marketing
4.1 How to increase visibility on SERP?
4.2 How to carry out SEM activities via Google Ads Platforms?
4.3 Features, kinds, and usage of Google Ads Platform
4.4 You’ll learn about Search Volume, CPC, CLV, and other metrics
5. Social Media Marketing
5.1 How to drive traffic to a company’s website?
5.2 How to create effective social media strategies on social media platforms?
5.3 How to target the right audience?
5.4 Learn the various metrics such as CPC, CPV, CPM, and many more
6. Content Strategy
6.1 How to create and share relevant content?
6.2 Content Marketing and its importance
6.3 In-depth learning about various kinds of content
6.4 Learn about content bucketing
6.5 How to create a social media content calendar for a brand?
7. Web Analytics
7.1 How to track and analyze a website visitor’s actions?
7.2 Know the entire Google Analytics interface
7.3 What are analytics terminology such as bounce rate, page view, session time
7.4 How to track a website visitor down, and what information to extract from it?
8. Digital Media Planning and Buying
8.1 When, where, and How to advertise
8.2 What is media buying and its various types?
8.3 Various media buying terminologies such as CPI, CPO, CPA, and CTR
9. Web Remarketing
9.1 Basics of Remarketing and How to create a list
9.2 Dynamic Remarketing and case studies
10. Email Marketing
10.1 Types of Email and how to create an appealing email
10.2 How to build the right subscriber list?
10.3 How to use email marketing tools?
10.4 Automation procedure and how to extract information from an email campaign analytics
11. Design Essentials
12. Mobile Marketing
13. E-commerce Management
14. Online Reputation management
15. Blogging and Affiliate Marketing
Managerial Skills (Advance level)
1. Introduction to Agency
1.1 Agency skills and Corporate Communication Skills
1.2 Basic understanding of the horizontal and vertical flow of information
2. The Art of Pitching
2.1 How to communicate ideas to clients?
2.2 The Art of pitching
2.3 How to analyze a client’s requirement
2.4 How to curate an effective plan?
3. Client-Oriented Strategy
3.1 How to create a strategy for multiple clients?
3.2 How to conduct complete market research?
4. Campaign Creation for Client
4.1 How to create a successful campaign for a client?
4.2 How to execute strategies effectively?
5. Reporting and Evaluation
